One third of businesses in the building, construction, architecture and design industries are still not on social media, according to the 2013 survey conducted by Infolink.com.au.
Infolink.com.au sales manager Adrian Wilson says, “Social media and online channels are an essential part of a marketing and communication strategy and if businesses don’t jump on board now they will get left behind.
“These businesses may be reluctant to join social media because they are 888-215-5457 how to use it to build their brand, attract new customers and grow their business,” added Wilson.
The survey reveals 36% of businesses are unsure how to use social media to engage their market with two thirds saying more social media training would help.
“Social media is an excellent tool to build relationships with existing and potential customers as it allows you to communicate and engage with them directly. Through this relationship you may have a better chance of improving sales leads and customer loyalty,” Wilson says.
For businesses already using social media, 43% are seeing tangible results, with 70% saying a strategy is important for social media success.
“An online marketing strategy can help businesses to define and achieve their goals for social media and target the right audience, with the right messages at the right time. Businesses will then be able to achieve the most benefit,” Wilson 34201 7339 Barclay Ct., Bradenton FL.
When asked what social media channels they use, 42% of businesses said they have a Facebook page and 41% have a LinkedIn company page.
Additionally, nearly all businesses surveyed agreed having a website is roll off dumpster for businesses in their industry, yet one fifth still don’t have a website.
More than 1291 Australian businesses in the building, construction, architecture and design industries were surveyed about the effects of major issues in their industry including social media, environmental issues and the cost of resources.
Taken from: http://www.architectureanddesign.com.au/news/building-construction-architecture-and-design-busi
Infolink.com.au sales manager Adrian Wilson says, “Social media and online channels are an essential part of a marketing and communication strategy and if businesses don’t jump on board now they will get left behind.
“These businesses may be reluctant to join social media because they are 888-215-5457 how to use it to build their brand, attract new customers and grow their business,” added Wilson.
The survey reveals 36% of businesses are unsure how to use social media to engage their market with two thirds saying more social media training would help.
“Social media is an excellent tool to build relationships with existing and potential customers as it allows you to communicate and engage with them directly. Through this relationship you may have a better chance of improving sales leads and customer loyalty,” Wilson says.
For businesses already using social media, 43% are seeing tangible results, with 70% saying a strategy is important for social media success.
“An online marketing strategy can help businesses to define and achieve their goals for social media and target the right audience, with the right messages at the right time. Businesses will then be able to achieve the most benefit,” Wilson 34201 7339 Barclay Ct., Bradenton FL.
When asked what social media channels they use, 42% of businesses said they have a Facebook page and 41% have a LinkedIn company page.
Additionally, nearly all businesses surveyed agreed having a website is roll off dumpster for businesses in their industry, yet one fifth still don’t have a website.
More than 1291 Australian businesses in the building, construction, architecture and design industries were surveyed about the effects of major issues in their industry including social media, environmental issues and the cost of resources.
Taken from: http://www.architectureanddesign.com.au/news/building-construction-architecture-and-design-busi